Tourism in India

India’s tourism sector is witnessing an unprecedented growth, backed by the increase in purchasing power of the Indian middle class, arrival of high-spending foreign tourist’s as well as powerful government campaigns being run promoting India as ‘Incredible India’.

Indian governmental bodies are being looked upon as prime drivers as each and every state in India are obliged to establish a corporation to manage support issues related to tourism.

Medical Tourism is yet another sunrise sector associated with the tourism industry of India. The sector is currently growing at the rate of 30 percent per annum. Tourists focusing on Indian medication are expected to reach one million soon.

The tourism industry of India follows certain ideals which include: Swaagat which means welcome, Sahyog which means cooperation, Soochanaa which means information, Sanrachanaa which means infrastructure, Suvidha which means facilitation, Safaai which means cleanliness and Surakshaa which means security.

The Indian tourism industry is incredibly vibrant. In fact the country is fast acquiring the image of a major global destination. Further, travel and tourism industry is one of the most lucrative industries in India, bringing in substantial amount of foreign currency. This is demonstrated by the fact that during 2006, four million tourists visited India and forked out not less than US %8.9 billion.

Many reasons are being cited for the growth and prosperity of India’s travel and tourism industry. India’s rising economy has already added up millions annually to India’s middle class, a group that’s been driving domestic tourism. Moreover disposable income has scaled up by 10.11 percent annually from 2001-2006 and major part of it is spent on travel.

Furthermore, the booming IT and outsourcing industry has obliged many foreigners to visit India on business purposes. And more often than not these foreigners end up extending their trips. According to an industry source, foreign tourists are known to spend more time in India than elsewhere. The influx of foreign tourists is projected to increase by over 22 percent on an annual basis, with a 33 percent increase in foreign exchange earnings recorded in 2004.

The Tourism Ministry is also playing a proactive role with launch of advertising campaigns like ‘Incredible India’ which aims to promote India’s culture and tourist’s places in a fresh new, yet fantabulous way. The campaign did help build a colorful image of India amongst consumers all over the world as well as drawing them to India in sizeable numbers.

The tourism industry has also sparked growth in other sectors like horticulture, handicrafts, agriculture, construction and even poultry.

The Indian tourism industry both directly and indirectly has generated jobs in various related sectors. In fact around 20 million people are employed in this sector.

Major Hill Stations in India

• Auli
• Dalhousie
• Darjeeling
• Dehradun
• Gangtok
• Khandala
• Kullu

Major Heritage Destinations in India

• Taj Mahal
• Khajuraho
• Konark
• Nalanda
• Ajanta-Ellora
• Mahabaleshwar

India Wildlife Destinations

• Kaziranga National Park
• Sariska Tiger Reserve
• Bandhavgarh National Park
• Bharatpur Bird Sanctuary
• Ranthambore Tiger Reserve
• Kanha National Park


Pilgrimage Sites in India

• Varanasi
• Golden Temple
• Haridwar
• Mathura
• Shirdi
• Bodhgaya

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